Question: 1
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What is the main reason for the effectiveness of
optimizing a webpage towards a long tail keyword search?
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a.
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There are more long tail searches than shorter keyword
queries
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b.
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Search engines often pass on long tail searches to lesser
known and new websites
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c.
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Search engines do not pass on long tail search traffic to
websites that rank high for shorter keyword searches
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d.
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There are fewer websites that have targeted such keywords
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ANS: A
Question: 2
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What is the name of the search engine technology due to
which a query for the word 'actor' will also show search results for related
words such as actress, acting or act?
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a.
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Spreading
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b.
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Dilating
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c.
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RSD (real time synonym detection)
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d.
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Stemming
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e.
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Branching
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ANS: D
Question: 3
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What will happen if you type the
words 'Certification
-Networking' in the Google search box?
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a.
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Google will find the web pages about Certification and
also containing the word "Networking"
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b.
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Google will find all the web pages containing the words
"Certification" and "Networking"
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c.
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Google will find all the web pages in which the words
"Certification" and "Networking" appear together
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d.
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Google will find the web pages about Certification that do
not contain the word Networking
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ANS: D
Question: 4
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What is the term for Optimization strategies that are in
an unknown area of reputability/validity?
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a.
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Red hat techniques
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b.
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Silver hat techniques
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c.
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Grey hat techniques
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d.
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Shady hat techniques
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ANS: C
Question: 5
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What is the function of "indexer" part of the
Google search engine?
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a.
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It helps to retrieve web pages from the world wide web
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b.
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It helps to gather information from other search engines
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c.
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It helps to sort the documents that Google has retrieved
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d.
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It helps to generate meaningful results based upon the
user's search term
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Ans: D
Question: 6
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What does the 302 server response code signify?
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a.
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It signifies conflict, too many people wanted the same
file at the same time
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b.
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The page has been permanently removed
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c.
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The method you are using to access the file is not allowed
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d.
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The page has temporarily moved
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Ans d
Question: 7
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What term is commonly used to describe the shuffling of
positions in search engine results in between major updates?
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a.
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Waves
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b.
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Flux
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c.
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Shuffling
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d.
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Swaying
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Ans: B
Question: 8
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What is the illegal act of copying of a page by
unauthorized parties in order to filter off traffic to another site called?
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a.
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Trafficjacking
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b.
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Visitorjacking
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c.
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Viewjacking
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d.
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Pagejacking
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Ans: D
Question: 9
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What is Anchor Text?
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a.
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It is the main body of text on a particular web page
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b.
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It is the text within the left or top panel of a web page
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c.
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It is the visible text that is hyper linked to another
page
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d.
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It is the most prominent text on the page that the search
engines use to assign a title to the page
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Ans: C
Question: 10
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What does the term Keyword Prominence refer to?
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a.
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It refers to the fact that the importance of choosing high
traffic keywords leads to the best return on investment
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b.
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It refers to the importance attached to getting the right
keyword density
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c.
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It refers to the fact that the keywords placed in
important parts of a webpage are given priority by the search engines
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d.
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It refers to the fact that the keywords in bold font are
given priority by the search engines
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Ans: C
Question: 11
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What is Keyword Density?
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a.
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The number of times the keyword is used / (DIVIDED BY) the
total word count on page - (MINUS)the total words in HTML on the page
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b.
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The number of times the keyword is used X (MULTIPLIED BY)
the total word count on page
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c.
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The number of times the keyword is used in the page
description
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d.
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The number of times the keyword is used in the page title
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e.
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The number of times the keyword is used / (DIVIDED BY) the
total word count on the page
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Ans: D
Question: 51
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Which of the following statements about FFA pages are
true?
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a.
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They are greatly beneficial to SEO
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b.
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They are also called link farms
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c.
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They are paid listings
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d.
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They contain numerous inbound links
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ANS: B
Question: 48
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Which of the following statements is correct with regard to natural links?
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a.
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They are two way links (reciprocal links)
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b.
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They are from authority websites
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c.
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They are voluntary in nature
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d.
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They are from .edu or .gov extension websites
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ANS: C
Question: 43
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Which of the following factors have an impact on the
Google PageRank?
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a.
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The total number of inbound links to a page of a web site
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b.
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The subject matter of the site providing the inbound link
to a page of a web site
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c.
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The text used to describe the inbound link to a page of a
web site
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d.
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The number of outbound links on the page that contains the
inbound link to a page of a web site
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ANS: A
Question: 41
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Which of the following conditions will Google treat
favorably from the 'Relevancy' perspective?
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a.
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The website offering products and services to the visitors
country
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b.
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A website that provides free content for the related
keywords
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c.
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Hidden keywords on the home page matching the search term
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d.
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Image Alt tags on the home page matching the search term
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Ans: D
Question: 37
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Which of the following free tools/websites could help you
identify which city in the world has the largest search for the keyword -
"six sigma"?
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a.
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Yahoo Search Term Suggestion Tool
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b.
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Alexa
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c.
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Google Traffic Estimator
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d.
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Google Trends
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e.
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WordTracker
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Ans: D
Question: 35
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Which of the following statements about search engine
optimization techniques are correct:
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a.
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Making a keyword bold does not influence the way that the
search engine looks at the keyword
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b.
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Websites with deep linking are looked at favorably by
search engines
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c.
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search engine robots follow the first link they find to
any particular page and they do not follow additional links to the same page
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d.
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It is not a good idea to have the same anchor text for all
inbound links as it could look automated to the search engines
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Ans: A, B, D
Question: 33
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Which of the following can be termed as good keyword
selection and placement strategies?
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a.
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Targeting synonyms of the main keyword
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b.
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Targeting the highest searched keywords only
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c.
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Copying competitor keywords
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d.
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Optimizing five or more keywords per page
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ANS: A, D
Question: 31
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Which of the following statements about RSS are correct?
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a.
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It is
a form of XML
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b.
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It stands for Realtime streamlined syndication
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c.
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It is a good way of displaying static information
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d.
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It is a Microsoft technology
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Ans: A
Question: 30
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Which
of the following activities could be looked down upon by Google as per
their quality guidelines?
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a.
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Using automated website submission software
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b.
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Loading pages with irrelevant links
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c.
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Intentionally adding keywords to the TITLE tags and ALT
attributes
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d.
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Registering misspellings of well-known websites
Ans: B,C
Ans: D
Ans: B
Ans: A
ANS: A
Ans: B
Ans: D
Ans: E
Ans: A,B,C,D
Ans: A,B,C
Ans: A
Ans: B
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